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GLOW Holiday Festival

We are excited to create meaningful partnership that grants sponsors impactful access to GLOW’s captive audiences. Keeping your brand top of mind during the most wonderful time of the year!


the kas group
Kathleen Scovel

Kathleen Scovel


Branded Exhibits:

  • Glow Slide
  • Elf Plaza
  • Reindeer Run
  • Glow Light Show
  • S’mores & More
  • Penguin Playground
  • Bright Bikes
  • Vixion Zipline
  • Blitzen Lounge
  • Santa Claus
  • *GLOW Run
GLOW’S Impressive Numbers:

  • +38 Million Impressions
  • +750K Emails Sent
  • +100K In Attendance

GLOW Has Donated:

  • +$350K to 40+ Charities
  • +3,000 Toys for Tots

Event Rooms Available!

Event Rooms

View GLOW Case Studies

Boston Beer

Boston Beer® Sampling + GLOW Holiday Festival

The goal was to highlighting Boston Beer® samples, the first three Saturdays of December in BLIXEN LOUNGE at GLOW Holiday Festival.

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Drury Hotels New

Drury Hotels Elfie Village + GLOW Holiday Festival

Integrate Drury Hotels within our Elfie Village in a manner that was iconic to our village and provided long lasting impressions as little one’s rang the bell.

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St Paul Hotel

St. Paul Hotel & “It’s A Wonderful Life” Integration + GLOW Holiday Festival

The St. Paul Hotel has been a founding partner of GLOW Holiday Festival. This year we wanted to highlight not only their beautiful hotel, but also the annual holiday entertainment of “It’s A Wonderful Life” in it’s 26th year.

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ST Paul Logo and Glow

Downtown St. Paul Trolley + GLOW Holiday Festival

In Partnership with (3) iconic brands Rice Par, St. Paul Downtown Alliance, and through the gracious financial support of Securian Financial, the GLOW Holiday Trolley became our go-to ride between the St. Paul Hotel/Rice Park stop and our GLOW Parking lots.

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RBC Wealth Management Case Study Image

RBC Wealth Management® & Creation of GLOW Charity + GLOW Holiday Festival

The GLOW CHARITY FLAME was sponsored by RBC Wealth® and ha signage representation at the GLOW FLAME exhibit.

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GEico and Glow

Geico® Holiday Lights Gecko Activation + GLOW Holiday Festival

Integrate (3) GEICO® Geckos at a place of fun where clever social engagement would occur and provide lead generation. Guests had the opportunity to win a $250 Visa card via QR code at each display.

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Glow PNC

CHOIRS at the Gates of GLOW Presented by PNC Bank

PNC BANK aimed to provide a unique holiday experience at the gates of GLOW HOLIDAY FESTIVAL while reinforcing their commitment to community engagement.

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RBC Wealth Management Case Study Image

A Chevrolet® Engagement Success

Select Heartland Chevy® Dealers aimed to highlight the Chevrolet® Equinox and Chevrolet® Silverado 2024 models at the GLOW HOLIDAY FESTIVAL in St. Paul, MN, hosted at CHS Stadium.

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KLN Brands

KLN Family Brands Sweet & Salty Giveaway

Surprise and delight kids of all ages with a KLN sweet and salty snack to enjoy as they head out the doors of GLOW HOLIDAY FESTIVAL. An extra treat as a THANK YOU FOR YOUR VISIT!

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Glow HOliday FEstival

GLOW Holiday Festival, LLC Co-Creator

The Great Minnesota Holiday Get Together.” GLOW is a new Holiday Festival in the Greater Twin Cities. In our first two years my team has been able to partner with 21 fortune 1000 brands and given back to over 40 charities.

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Home Depot GLOW

Home Depot® Slide Partnership +
GLOW Holiday Festival

The goal was to integrate the iconic Home Depot® big orange barn on the state fairgrounds during our GLOW Holiday festival and demonstrate the community leader they are for giving back.

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GLOW Testimonials

Gives Back

We have believed in GLOW HOLIDAY FESTIVAL since the first time we learned about it. Our dealers are thrilled they are apart of an event that gives back to some many charities in the Twin Cities.

Christie G.
President of MN Chevrolet

Repeat Sponsors

The folks love our 3D glasses; We HAVE to do this again next year!

Tony P.

VP PNC Bank Private Wealth

Helps Us Thrive

The Saint Paul hotel is thrilled to be a partner with GLOW HOLIDAY FESTIVAL. It brings people into our city and helps us thrive as a hometown business.

Leslie I.

Director of Sales & Marketing

Creative Ideas

You came up with great ideas. Are quick to execute and we are thrilled how it turned out. We love working with you!
Kris T.

Watch GLOW In Action

Partnering with Global & National Brands

The KAS Group Inc. is a consortium of the "Best of the Best". Our goal is to keep your brand fresh & top of mind within today’s crowded marketplace. Through data, gut instinct and strategically set goals, we win. We work with Fortune 1000 companies, highlighting our core beliefs of trust, integrity, truth while leading ♥️ forward. Our team provides excellent service on sight & remote to execute a strategic, value-added program with clear proven results.

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