Objective/Goal:
Launch #SeeHer with ALLY’s© Kathy Ruble; Executive Director of OEM. Highlighting ALLY’s© continued female advocacy, inspiring how women need accurate portrayal in all OEM messaging.

Program Details:

• Co-Partnered with ALLY ‘s© OEM team and Automotive news publisher/ events team
• Kicked Off the 1st Nashville Leading Women event introducing ALLY© & #SeeHer
• Highlighting ALLY’s© first to market leadership portraying women accurately in all media
• Worked with marketing team providing a great give away including our passionate slogans in unison; ”If you can #SeeHer you can #BeHer.” –” Do It Right”

Results:

• 2,300+ female influencers received #SeeHer message onsite and through live video
• ALLY in action demonstrating “Do It Right”
• Educated and enhanced curiosity of how to partner with ALLY & #SeeHer
  > Facebook© (OEM) sector
  > Continental Tire©
  > Nissan©
  > Infiniti©
  > AskPatty.com®