a successful Case study
Downtown St. Paul Trolley + GLOW Holiday Festival
In Partnership with (3) iconic brands Rice Par, St. Paul Downtown Alliance and through the gracious financial support of Securian Financial, GLOW HOLIDAY TROLLY became our Go-to ride between the St. Paul Hotel/Rice Park stop and our GLOW Parking lots.
- Provide a trolley shuttle from Rice Park to CHS stadium -GLOW HOLIDAY FESTIVAL
- After the pandemic it was important to have downtown St. Paul welcome back their community on a safe and wonderful way to see all the city lights. Our GLOW Trolly ran daily up and down 6th street, passing holiday lights as the brightly lit “O” in the GLOW sign appeared. #GLOWStPL
- KLN brands provided treats for kids to enjoy the 8-minute ride
- GLOW Trolley generated over 43k in OOH impressions
- Approximately 2,900 trolley riders from parking lots and Rice Park
- Just the beginning of more integration with St. Paul Downton Alliance and their 17+ corporate partners
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Just the beginning of more integration with St. Paul Downton Alliance and their 17+ corporate partners.