a successful Case study
Downtown St. Paul Trolley + GLOW Holiday Festival
Objective/Goal:
In Partnership with (3) iconic brands Rice Par, St. Paul Downtown Alliance and through the gracious financial support of Securian Financial, GLOW HOLIDAY TROLLY became our Go-to ride between the St. Paul Hotel/Rice Park stop and our GLOW Parking lots.
Program Details:
- Provide a trolley shuttle from Rice Park to CHS stadium -GLOW HOLIDAY FESTIVAL
- After the pandemic it was important to have downtown St. Paul welcome back their community on a safe and wonderful way to see all the city lights. Our GLOW Trolly ran daily up and down 6th street, passing holiday lights as the brightly lit “O” in the GLOW sign appeared. #GLOWStPL
- KLN brands provided treats for kids to enjoy the 8-minute ride
Results:
- GLOW Trolley generated over 43k in OOH impressions
- Approximately 2,900 trolley riders from parking lots and Rice Park
- Just the beginning of more integration with St. Paul Downton Alliance and their 17+ corporate partners
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40,000
Impressions
GLOW Trolley generated over 43k in OOH impressions.
2,900+
Rides
Approximately 2,900 trolley riders from parking lots and Rice Park.
17+
Corporate Sponsors
Just the beginning of more integration with St. Paul Downton Alliance and their 17+ corporate partners.
