Drury Hotels Elfie Village + GLOW Holiday Festival

Objective/Goal:
Integrate Drury Hotels within our Elfie Village in a manner that was iconic to our village and provided long lasting impressions as little one’s rang the bell.

Program Details:

• We provided GLOW HOLIDAY partnership where Drury Hotels could promote our holiday event on-line and in their hotel lobby with QR coded posters for GLOW ticket discounts
• Drury Hotels family rate included use of pool and a hot breakfast for all to enjoy
• Newly remolded Drury hotel is where GLOW’s Lighting director stayed while creating the wonderful winter light show of GLOW HOLIDAY

Results:

• Drury Hotels received over 65+ hotel reservations
• Drury Hotels had their own “Family Stay” rate on GLOWHoliday.com
• We were able to create a Holiday stay program where large families felt at home and just steps away from CHS Stadium- home of GLOW HOLIDAY FESTIVAL !
• Exceeded marketing numbers 5-fold,only room to grow for years to come

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