a successful Case study

Geico® Holiday Lights Gecko Activation + GLOW Holiday Festival

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Objective/Goal:
Integrate (3) GEICO® Geckos at a place of fun where clever social engagement would occur and provide lead generation. Guests had the opportunity to win a $250 Visa card via QR code at each display.

Program Details:

Created iconic Geico Geckos in winter scenes where children and adults could find them within the GLOW footprint
Once found a photo capture was needed and placed on social media to possibly win a $250 Visa card
Provided and integrated program where lead generation occurred and was pushed to the local Geico managers
A video of a young GLOW attendee was captured and used on a national commercial stating; “Look Mommy, it’s the Geico Gecko in the wintertime!”

Results:

Branded over 135K who walked through the (3) areas which Geico Geckos where placed
Approximately 26K photos and videos were uploaded and place on social platforms which far exceeded the ROI GEICO was expecting #GEICO, #GLOWGEICO, #GEICOGLOWMN, #GEICOWINTER