a successful Case study
KIND Snacks® “All about doing the KIND thing.”
Objective/Goal:
Increase awareness and provide direct sampling of new flavors KIND Snacks® launched at the Chicago Gourmet Fest 2016.
Program Details:
- Deliver the brand promise of;” Healthy snacks with a higher purpose of Kindness
- Exclusive snack of the 2016 Chicago Gourmet Festival & Hamburger Hop
- Worked with Illinois Restraint Association providing the highest brand value
- Managed Kind footprint with 15 brand ambassadors and 1 field manager
- Coordinated all delivery for pre gift bags stuffing and on sight sampling
Results:
- Surprised and delighted consumer’s with new samples and cheese parings
- Provided exclusive new flavors introduced at 2016 Gourmet Festival
- Approximately 10,100 people entered the Global BBQ Beer and Bourbon tent
- Sampled over 24,000 bars within a 3 day period
- Increased “C” store lift within a 3 mile radius by 5% over 3 weeks
10,000
People
Entered the Global BBQ Beer and Bourben tent.
24,000+
KIND® Bars
Sampled during the event.
5%
“C” Stores Lifted
Within 3 mile radius by 5% over 2 weeks.
