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a successful Case study

KIND Snacks® “All about doing the KIND thing.”

KIND Snacks® “All about doing the KIND thing.”

Objective/Goal:
Increase awareness and provide direct sampling of new flavors KIND Snacks® launched at the Chicago Gourmet Fest 2016.

Program Details:

  • Deliver the brand promise of;” Healthy snacks with a higher purpose of Kindness
  • Exclusive snack of the 2016 Chicago Gourmet Festival & Hamburger Hop
  • Worked with Illinois Restraint Association providing the highest brand value
  • Managed Kind footprint with 15 brand ambassadors and 1 field manager
  • Coordinated all delivery for pre gift bags stuffing and on sight sampling

Results:

  • Surprised and delighted consumer’s with new samples and cheese parings
  • Provided exclusive new flavors introduced at 2016 Gourmet Festival
  • Approximately 10,100 people entered the Global BBQ Beer and Bourbon tent
  • Sampled over 24,000 bars within a 3 day period
  • Increased “C” store lift within a 3 mile radius by 5% over 3 weeks

10,000

People

Entered the Global BBQ Beer and Bourben tent.

24,000+ 

KIND® Bars

Sampled during the event.

5%

“C” Stores Lifted

Within 3 mile radius by 5% over 2 weeks. 

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