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a successful Case study

KLN Family Brands Sweet & Salty Giveaway

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Objective/Goal:
Surprise and delight kids of all ages with a KLN sweet and salty snack to enjoy as they head out the doors of GLOW HOLIDAY FESTIVAL. An extra treat as a THANK YOU FOR YOUR VISIT!

Program Details:

  • KLN Family Brands supplied GLOW HOLIDAY FESTIVAL with tasty snacks to distribute to over 15K visitors
  • Each weekend a savior treats were shared as a THANK YOU to our guest.
  • Continued to bring out the kid in everyone since a treat is always an added plus
  • Wiley Wallaby soft Licorice bursting with flavor that is low in fructose corn syrup
  • SWEET CHAOS brought out the holiday cheer with their Peppermint Crunch non-GMO popcorn
  • Pocket size to get the taste buds wanting more so KLN brands could see a lift at “C” stores

Results:

  • GLOW Guest felt special to have a treat of their own – providing extended GLOWING value
  • KLN samples helped drove awareness of their new flavors specific to the holiday season
  • GLOW donated to KLN Family Brands charity of choice; K9 program. This program helps fund training for specific working dogs in the police, keeping our communities safe thanks to our smart four legged furry cops

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