POLARIS SLINGSHOT® in alliance with The Longest Day/ #ENDALZ

Objective/Goal:
Highlight The Longest Day June 20, 2021 with the entire Tampa Bay region and Polaris SLINGSHOT® drivers while Illuminate the region in PURPLE: Tampa, Clearwater, St. Petersburg and the Sunshine Skyway Bridge crossing the bay region. Surprise, delight, educate and bring awareness of resources the Alzheimer’s Association offers to those in need who have or caring for a loved ones with Alzheimer’s while, celebrating life by illuminating the bridges and cities in purple.

Program Details:

• Co-Partnered with Polaris SLINGSHOT® OEM team, The Mayors office of Tampa, and 15+ media outlets
• Kicked Off the 1st Illumination of the Sunshine Sky way bridge 12th largest bridges globally
• Highlighting SLINGSHOT’S owners as they rallied over 75+ vehicles to “Ride for a Cure”
• Mayor Jane Castor came out to support our rally and cause to #ENDALZ
• Worked with marketing and PR team

Results:

• Polaris® used The KAS Group Inc case study at 2021 GLOBAL dealer convention as key community “Cause Marketing” initiative model moving forward in 2022
• Polaris SLINGSHOT® in action demonstrating true “Cause Marketing” efforts
• Over 10 million media views and recognition within the Greater Tampa region