RBC Wealth Management® & Creation of GLOW Charity + GLOW Holiday Festival

Objective/Goal:
Celebrate and amplify GLOW’s mission statement as we give back to the greater
Twin City charities with a one-of-a-kind installation highlighted and on social media.

Program Details:
GLOW’s founding partners wanted to provide a place where charities and donations could be highlighted and celebrated at GLOW. Through RBC Wealth’s sponsorship we found an incredible artist to help us ideate, create and build a one-of-a-kind piece.

Laura Miracle as the artist of the GLOW FLAME. Her 3D sculpture has captured the essence and beauty which will adhere to our weather and be used for years to come at GLOW. From March thru October various renditions of drawings and models have come to life for all to enjoy for years to come.

Results:

• RBC Wealth Management® sponsored the GLOW FLAME at GLOW: “The Great Minnesota Holiday Get-Together”
• RBC Wealth Management® logo branding on materials and prominent signage at the GLOW FLAME
• GLOW Holiday Festival executed nearly $150K media value across all media platforms
• Appropriate billing on flyer/map/promo branded items and site map with RBC Wealth Management® logo
• Data Collection received via RBC Wealth Management® link will be shared with RBC Wealth Management®
• RBC Wealth Management® participated in a “soft” sponsor evening pre-opening of GLOW with 300 General admission tickets, and on December 7,2021 hosted their second evening up to the value of 300 General Admission tickets
• RBC Wealth Management® and United Way® had a check giving ceremony at the GLOW FLAME on December 7, 2021
• Highlighting of RBC Wealth Management® Executives and United Way® which they serve as board members
• $1 of each ticket sold given back to charities
• Executed over 40+ check presentations at GLOW CHAIRITY FLAME
• GLOW has donated over $300K to +40 charities
• Glow’s partnership with local charities continues to expand and support with our
• “Glow Give-away Family Basket” for galas, golf outings post holiday season

Follow GLOW Holiday on Instagram