St. Paul Hotel & “It’s A Wonderful Life” Integration + GLOW Holiday Festival

Objective/Goal:
The St. Paul Hotel has been a founding partner of GLOW. This year we
wanted to highlight not only their beautiful hotel, but also the annual holiday entertainment of “It’s A Wonderful Life” in it’s 26th year.

Program Details:

• We provided a GLOW HOLOIDAY FAMILY pack of (4 tickets) awarded at each “It’s a Wonderful Life” show to “Surprise and Delight” their audience members
• We also used the St. Paul Hotel’s northeast corner as our “Rice Park” GLOW Trolley stop for all to hop on board for a free ride to GLOW HOLIDAY FESTIVAL down beautifully lit 6th street
• St. Paul Hotel had its dedicated hotel page on GLOWHoliday.com with a GLOW HOLIDAY discount for all to enjoy

Results:

• St. Paul Hotel received over 55+ hotel reservations
• 54 audience members were provided a free evening
  at GLOW HOLIDAY FESTIVAL including a GLOW Trolly ride from the hotel to GLOW HOLIDAY FESTIVAL!
• Digital Impressions for GLOWHoliday.com exceeded St. Paul Hotel’s marketing

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