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a successful Case study

St. Paul Hotel & “It’s A Wonderful Life” Integration + GLOW Holiday Festival

It's A Wonderful Life Combo

The St. Paul Hotel has been a founding partner of GLOW. This year we
wanted to highlight not only their beautiful hotel, but also the annual holiday entertainment of “It’s A Wonderful Life” in it’s 26th year.

Program Details:

  • We provided a GLOW HOLOIDAY FAMILY pack of (4 tickets) awarded at each “It’s a Wonderful Life” show to “Surprise and Delight” their audience members
  • We also used the St. Paul Hotel’s northeast corner as our “Rice Park” GLOW Trolley stop for all to hop on board for a free ride to GLOW HOLIDAY FESTIVAL down beautifully lit 6th street
  • St. Paul Hotel had its dedicated hotel page on GLOWHoliday.com with a GLOW HOLIDAY discount for all to enjoy


  • St. Paul Hotel received over 55+ hotel reservations
  • 54 audience members were provided a free evening
    at GLOW HOLIDAY FESTIVAL including a GLOW Trolly ride from the hotel to GLOW HOLIDAY FESTIVAL!
  • Digital Impressions for GLOWHoliday.com exceeded St. Paul Hotel’s marketing

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